Randi Rheaa
1. Can you introduce yourself and talk about how you got into photography?
I am a beauty and fashion photographer, my work explores the concept of socially constructed beauty in contemporary society. I began my journey in photography at a young age, initially focusing on mass communication and journalism. However, life eventually guided me toward the beauty industry, especially during a period when I was grappling with my own identity as a young woman. My work centres on creating surreal images of women, aiming to reflect and challenge society's perceptions of beauty.
2. Where did you study photography?
I studied photography at Southwest University of Visual Arts, where I refined my craft and developed my unique style within the industry.
3. Do you remember your first shot? What was it?
I remember taking my very first shot with my father's digital camera, which he had as a beta for his career. It was on a golf course with my dad and uncle, enjoying a day out in nature—something I always loved. The scene was a stunning contrast of lush greenery amidst the desert rocks, a moment that truly captured the beauty of nature and inspired my passion for photography. That experience inspired me to carry my camera everywhere, eager to capture the world around me and preserve the moments I treasured.
4. What equipment do you use?
I primarily work as a digital photographer, spending most of my time in a studio where I can create controlled environments. I’ve always found comfort and clarity in these settings, as I’ve struggled with the unpredictability of external factors. While I currently shoot with Sony equipment, Nikon still holds a special place in my heart.
5. What do you hope to achieve?
As a photographer, my goal is to create images that leave a lasting impression on the viewer. However, what I value most is fostering a deep connection throughout the process, both with my team and the subjects I photograph.
6. What compliment inspired/touched you the most?
The greatest compliment I've ever received is when my subjects or teams feel as good about a series of images as I do. It’s incredibly rewarding when someone not only values the work we’ve created but also cherishes the experience we shared during the process.
7. What inspires your unique storytelling?
My work is inspired by my personal struggle with identity as a woman. Each image I create represents a moment in my journey, reflecting how society's projections of beauty have influenced my own life.
8. What THREE (3) words describe your photography style?
Surreal, reflective, and empowering.
9. Congratulations! As the winner of the European Photography Awards, what does it mean for you and your team to receive this distinction?
Thank you! The award signifies that we have achieved something significant in our creative journeys. It represents how, as creatives, we can channel our personal struggles to produce beautiful and impactful images.
10. Can you explain a bit about the winning work you entered into the 2024 European Photography Awards, and why you chose to enter this project?
This series of images was designed to reflect the evolving nature of the beauty industry. We created it to envision the future of beauty and explore how it will be constructed, using a parallel of various mediums.
11. How has winning an award developed your career?
Accepting this award serves to inspire other photographers and creatives to continue advancing in their own journeys. It's crucial for creatives to constantly push beyond barriers.
12. Name 1-3 photographers who have inspired you.
I draw inspiration from Richard Avedon, Tim Walker, and David LaChapelle.
13. What was the best piece of advice you were given starting out, by a mentor or your role model?
The best advice I received from a mentor was, "You have to learn to sweep the floors before you can learn anything else." This means you must master the basics and be willing to start with simple tasks before creating impactful art. If your space isn’t organised, your ideas won’t be either.
14. What advice would you give someone who would like to become a photographer today?
My best advice for someone starting their creative journey is to never say no, as you never know who might influence your path. Create from within and stay committed to your journey.
15. What is your key to success? Any parting words of wisdom?
My key to success is to never give up. Stay committed to your journey, as it holds meaning and purpose. Always push your boundaries, because everything you seek lies beyond fear.
16. How do you stay in that space of being receptive to new information and knowledge?
The world is continually evolving, so remain open to others' perspectives and opinions. They can provide valuable insight into what you are seeking.
17. Which THREE (3) friends/peers would you nominate to participate in the next European Photography Awards?
Anthony, Lindsey, Giovanni
18. Which THREE (3) peers, within the photography industry, would you nominate to be a judge in the next European Photography Awards? (You may include yourself within, and please include the email addresses)
Myself,
