Speed And Intelligence

Photographer

Seyed Ahmad Beheshti

Category

Commercial Photography - Product

Company

Arash Beheshti Studio

Submission Group

Professional

Year

2023

Country / Region:

Canada

The objective of this work was to promote the product (Casio Edifice Watch) under the brand's slogan (Speed And Intelligence), so the drawing light trail around the watch was designed to express the slogan. The goal was to create such a design to attract the viewers at first glance and make them take their time and look at the image. The idea behind the light trail was to illustrate a frozen speed/time using the intelligence from the watch. It was also designed in a way to bring an eye flow and direct the viewer's eye through the entire photo. The colors were chosen to represent the familiar light trails commonly seen in photographs and to match the colors in the watch's face.