A Midsummer Symphony-宜蘭國際童玩藝術節

This is the Yilan International Children’s Folklore and Folkgame Festival, one of Taiwan’s most celebrated summer attractions. For this year’s visual campaign, our team spent two full days scouting the location, observing the surroundings, and photographing the festival. Waiting and working under the intense summer sun was undoubtedly demanding. Yet every moment became worthwhile when we captured people immersed in the interplay of splashing water and sunlight—their joy transforming each scene into a vivid expression of summer. In an age when AI-generated imagery has become effortless, yet can also diminish our sense of emotion and trust, our design team and I remained committed to presenting the festival as it truly was. Through authentic images, we hoped that the sound of laughter and the genuine joy and refreshing energy of summer could offer viewers a purer and more heartfelt experience. We believe that honest and authentic representation is not merely an artistic choice, but a responsibility that every brand and event should uphold.